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Wella Trend Vision 2014

The team prepare for the biggest colour event of the year with the Wella London Academy. This years trend boast two very different looks; “Urban Native” and “Borderline Beauty”.
The Urban Native movement sees a new breed of experimental people de-cluttering, slowing down, and re-connecting with nature and city-life.
The Borderline Beauty movement explores a new perspective: what will become the beauty of the future. Venturing beyond the boundaries of age, color and shape, connecting the real and virtual, future and past, it creates an unexpected, almost alien aesthetic.TrendVision2014